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Stain Lets Mark More - مطالب اسفند 1396

But you are to realistically think about your target audience, their preferences and dislikes, usability of the website, and well-thought optimization plans. My friend, if you want to get the top ranking in mobile-first indexing, you should closely watch the content of your website and ensure that the content is optimized for mobile devices. Over the last decade, Google has narrowed down its focus to ensure that it satisfies user experience at all cost. If you’re looking to carve out a niche in marketing, it’s paramount you establish a strong domain authority in that particular field. A fast website keeps the attention of site visitors and encourages them to browse the content; a page that loads slowly will often drive users away - perhaps toward your competitors.

Let's talk about ROI

Mobile has different level of engagement- mobile users are highly-focused, but they are less interested in scrolling down as compared to desktop users. Understanding how crawling, indexing, and ranking works is helpful to SEO practitioners, as it helps them determine what actions to take to meet their goals. By continuing to add content and informative writing to your website, you’ll be able to tell search engines that your website is still being maintained and hasn’t just been left to itself. White Hat SEO – These are SEO techniques that conform to Google search engine guidelines and will not result in your website being de-ranked during a future Google update or if they perform a manual review of your website. Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup.

Pay special attention to your on page SEO as it relates to semantically related keywords

SEO has been in the mainframe of digital marketing for little above two decades. You can create a list of the best tools for increasing productivity, or a list of the best books covering productivity topics. All this means for you is you have to be extra cognizant of the quality of your pages, making sure they satisfy searcher intent to the fullest. Local search success can be achieved by SEO. Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. Great content marketing is essentially the bait you put on the end of your hook to attract the fishes. And SEO, in this analogy, is the fishing rod. SEO and Content Marketing work together to not only reel in your audience, but also keep them revisiting your page and engaging with your website (all good stuff).

What everyone ought to know about social media

Gaz Hall, a Freelance SEO Consultant, commented: "While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests." ou can optimize the entire technical side of your site and still find it lost on page two or more in Google. SEO isn’t a trick. It isn’t something your web developer can do for you. This was known as spamming. I don't care if you are creating a blog post, ecommerce store page or sales-landing page. It needs to be better than the rest, or else neither Google nor your audience will ever take note. Do you click on sites that are not on the first page?

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Be clear, truthful and accurate when it comes to forums

search engine results page (SERP) typically contains 10 Web results for a query. With around 6
 billion searches per day, it isn't surprising that more and more companies are looking to improve their online presence to take advantage of a constantly growing market. A good page titles is probably one of the most important SEO strategies for one page SEO. You should include your niche keyword in each of your page titles and if possible your H1. Before you decide which keywords are right for your brand, spend some time thinking about what your SEO goals are. Metadata has become less important in SEO but is crucial to video indexing. Like images, Google can’t read media in the same way it can plain text, so your metadata should describe the video so that it can be read by search engine crawlers.

Unexpected ways webmaster tools can impact your marketing efforts

Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. Make sure you have contentmatching what your audience is searching for. Search engines use automated programs called web crawlers (also called "spiders") to find pages and follow links, storing the information on the pages they visit in massive databases. As a business owner, your ultimate SEO goal is to achieve high search rankings on the first page of Google and Bing for search queries relevant to your practice. As I mentioned, SEO is a long-term strategy. You won’t see results in the first week, and probably not even in the first month.

   


Less is always better when it comes to local search

شنبه 26 اسفند 1396 نویسنده: Lika Majika |

If your online business isn’t taking advantage of all that SEO solutions offer, you’re bound to fall short of the competition. Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies. Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn’t use them. From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and creates an additional backlink. When it comes to writing effective SEO content, you should always begin by thinking of the perfect headline. However, an effective headline can do wonders for not only SEO purposes but also for your social media and website visitors as well.

More importance is given to walled garden sites

What it boils down to is that the exact strategy you’re using for on-page SEO -- creating relevant, high-qulity content for a human audience -- should also help take care of your off-page SEO. It’s the classic two birds/one stone scenario. You can increase your search rankings and earn natural inbound links by creating amazing content. Strive to incorporate a smallhandful of links to authoritative sources throughout your copy. This communicates to your readers (and to Google’s algorithms) that your content, while unique, gives credit where it’s due. Note any errors you notice with your global navigation at first glance, but for the sake of time you don’t have to review every single link in your global navigation. No matter the angle you are looking at, Google wants to endear itself more to visitors in order to maintain relevance. Wouldn’t it be great to give Google & Bing a list of all the pages we want them to notice? With XML sitemaps you can do just that. This is a file you add to your website (normally at yourdomain.uk/sitemap.xml) that lists the URLs for a site. Most CMSs can create one automatically for you, and let you choose to remove certain pages.

Unexpected ways metrics can impact your marketing efforts

In the same way that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website. At first, your rankings will continue as before but over time you’ll notice that your website rankings will start to drop. Algorithm updates, competitor improvements and loss of links will all negatively impact on your rankings and put you back to square one. Let’s say an earthquake happens in a remote region of China. Internal linking is the process of linking one page to another on your site. This is done in a few ways including your navigation menu, sidebar links, and links inside page content to other pages on your site. SEO in Snaith is here. Customers todayare on mobile for a large part of their digital experience. More searches today take place on mobile. Compared to desktop, mobile devices now account for 65 percent of all digital time spent. All content produced should serve the needs of customers on these devices through responsive web design, fast mobile load times, page navigation and layouts that reflect the needs of mobile users. Emphasizing fast results is what Google is all about, and your content title and description need to reflect that. Giving Google browsers the sense of speedy information will increase your CTR.

Find websites that link to several of your competitors as these sites are likely to link to you too

According to SEO Consultant, Gaz Hall: "Website development has moved towards a ‘mobile first’ approach – and this means that search engines prefer the mobile page index to the desktop index, since, in practice, more and more users are accessing websites via mobile devices." Most marketers focusing on SEO break down SEO into onpage efforts and off-page efforts. And when focusing on off-page efforts, a common SEO mistake marketers make is believing that their site will receive more SEO traffic if only they can find enough websites to build links on. Most webmasters believe Google crawls their website in one go and will continue until everything’s crawled. Perhaps one of the more common and well know practices for a website to be ranked in Google and other Search Engines. When a bandwagon is this large and this loud, it’s just about impossible to resist jumping on.

It’s a win-win strategy with an emphasis on html

A website  with  streamlined URL  structures  often tends to rank higher than those with a messy structure and confusing organization of content. The  proliferation  of smartphones  and tablets means more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a good user experience, make sure your website is mobile responsive, rendering correctly on a desktop, laptop, tablet and smartphone. Check  the  readability score  of  your content with the Flesch reading ease test, and aim to get over 60%. Based  on  context, they  begin  to assign keywords to pages. However,  a  significant portion of  searches
 Take place on alternative sites, such as Microsoft's Bing.

Less is always better when it comes to local search

Although  it  can not compare  to  the work of an experienced SEO agency, Screaming Frog is a great option. To  ensure  that your  brand  does not become a complete marketing campaign, be sure to post your posting schedule with community engagement posts or 3rd-part articles. A  site  that has not  done  its keyword research is like a car driving in the dark down between two points. Keyword research is a constant and has been and still is a cornerstone of SEO. Do it before you do anything else! Get  specific  by taking  a structured approach. It's not enough to focus on the right keyword-you need to make sure that you're communicating "right" information to Google structured way. There's  a  good chance  you  have some fantastic resources your audience would love. If you do not, get thinking. What can you build that would really interest your market? That others would share with their readers? Making the use of the assets your business has will be a hook for getting attention - building links is much easier when you have content worth linking to.

   


Reap the rewards in the form of long-term leads

شنبه 26 اسفند 1396 نویسنده: Lika Majika |

Google wants the web to be 100% secure and encrypted. It means even if your website doesn't collect any information from users, e.g. there are no login or payment forms, you have to implement HTTPS just for the sake of "integrity". Well, ours is an imperfect world, and, as you might have heard, some self-proclaimed SEO “experts” scheme to trick search engines and inflate their rankings using black-hat, unethical methods, and in the times before the nofollow attribute, link-building was an easy way to artificially boost page rankings. With theadvancement of social media today, the development of Social Media Optimization in gaining backlinks and popularity from popular sites like LinkedIn, Wikipedia, Facebook and Twitter, is being targeted towards real time searching. Get people talking about your brand, and mentioning it on their website, or any website for that matte Google crawls most popular pagesseveral times per day, but they don’t want you manipulating them, so they update their index pretty slowly.

Search engines don't just look for images

Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what’s the cause. You could add links to other useful pages or call to actions to keep people on your site. That means that, even if you do appear on the second page organically, you will still only be receiving a share of the 4.8% of traffic which clicks onto the second page. Not every piece of content will be interesting for each and every user out there. Your website will get in front of a random audience from time to time. However, your job is not to please everyone, but to create content tailored to the needs of your customers. Targeting a hungry crowd can offer lots of benefits to your online business. This is because they are searching for immediate solutions to their questions or problems. If you provide valuable information on your website for visitors, design a good user experience, and implement all the known algorithm factors, your website has a good chance to move up on the search results list for your company’s targeted keywords. This type of SEO is sometimes called white hat SEO, but you can just think of it as the proven and ethical methods.

A do-it-yourself guide to non reciprocal links

Quality content, in other words lots of original, error-free text organized well on a modern-looking website, is what matters most in terms of SEO that you can control. There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving forwards. It should help you to create a continual lead generating machine. How do you add content to Google? The ‘no-follow’ breaks the connection you are trying to make between one website and the next, defeating the purpose of a link from the perspective of Google optimization (people can of course still click the link and visit your site directly). One way search engines derive intent is by classifying queries into intention categories.

People still ask me about link bait and its importance today

Gaz Hall, a SEO Expert from the UK, said: "If you recently moved to HTTPS or you plan to do so, mixed content is something you’ll most likely have to deal with." Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a positive experience, because only then will they stick around. The deluge of content that has appeared on the web over the past few years has reached almost terminal velocity. This is the method our client’s employ and it’s powerful. Like all things when it comes to building an effective SEO strategy research is key! Don’t be afraid to check out your competitor’s sites and other similar websites to see what long tail keywords they’re using. This can give you a great springboard to base new ideas off and don’t be afraid of using the same long tail keywords either.

Sales, Sales & More Sales

No follow links are defined as the links which will not pass any link juice. Here, the link is set as no follow, meaning that the Google bot will not crawl the link and will not pass any link juice. The link does not count as a ‘vote’ in the page’s favour. Also, it will not boost page rank. A nofollow link is created with the nofollow link HTML tag. So if you’re interested give our team a call today and enquire about our professional training courses. Duplicate content is your website’s worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. A major consideration when creating internal backlinks is how you link different assets together. Sites that link to relevant sites can really ramp up your reputation in an instant. Do this however, sparingly because each outbound like can make that linked site also more popular.

Reap the rewards in the form of long-term leads

The majority of articles found on the internet are made for the search bots. As a company, you need to take care, as Bing and Google are coming down hard on firms when writing only for the search engine. Optimize the content of your web pages to make sure that it aligns with searcher intent. Your website should contain many pages tackle the topic of your website from different angles. While publishing evergreen web content is a great way to boost search engine traffic, it’s also a powerful tool for increasing traffic from social media referrals. You can easily find that the top-quality websites keep their followers updated with new engaging content that is in line with current trends. Not practising this method will lead to your website becoming quickly outdated, which won’t take your rankings any higher. Duplicative or unnecessary website content can also hold you back from your true ranking potential.

   


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